Limbaugh Advertisers Keep Heading for the Exits

More of Rush Limbaugh's advertisers say they are dropping his program after the conservative talk show host's derogatory comments about a Georgetown law student. (March 5)

Published

about 1 year ago

Categories

US, Finance, Business

Topics

Finance, Radio, United States

People

Sandra Fluke, Rush Limbaugh

Places

United States of America

Tags

clear channel communications, healthcare, social media, advertisements

Transcript

Script[Source:] AP television/ABC/Barwall/http://www.rushlimbaugh.com/[VO:][VOICE-OVER]TRACK#1 THE UPROAR OVER DEROGATORY REMARKS MADE BY RUSH LIMBAUGH ABOUT LAW STUDENT SANDRA FLUKE HAS ESCALATED.AOL HAS JOINED WITH SEVERAL OTHER ADVERTIZERS IN PULLING ADS FROM THE RUSH LIMBAUGH SHOW.ANALYSTS SAY THE MOVE BY ADVERTISERS COMES AS NO SURPRISE. SOCIAL MEDIA HAS EMERGED AS AN EFFECTIVE TOOL IN EXPRESSING COMMUNITY VIEWS.[SOT/:Abbey Klaassen Editor, Advertizing Age]"these are relatively considered decisions, but I think in an age of social media, it's sort of become accelerated. So as soon as someone is offended by something and they start some sort of online protest on facebook or Twitter, because of social media it snowballs a lot more quickly than it used to, so I think that advertisers are having to react much, much more quickly than in the past."AOL'S DECISION TO PULL ITS ADS CAME SHORTLY AFTER THE RADIO TALK SHOW HOST SAID CALLING FLUKE A 'SLUT' AND A 'PROSTITUTE' WAS UNCALLED FOR AND INAPPROPRIATE.[SOT/:Rush Limbaugh - Talk Show host]"I do not think she is either of those two words. I did not think that least week that she is either of those two words. the apology to her over the weekend was sincere, it was simply for using inappropriate words in a way that i never do."THE CONTROVERSY BEGAN AFTER FLUKE TESTIFIED TO CONGRESSIONAL DEMOCRATS IN SUPPORT OF A REQUIREMENT THAT HEALTH CARE COMPANIES PROVIDE COVERAGE FOR CONTRACEPTION. FLUKE SPOKE OUT AGAIN ON MONDAY, TELLING HOSTS ON THE VIEW THAT SHE FEELS THAT LIMBAUGH ISN'T ALONE IN HIS ATTACK.[SOT/:Sandra Fluke, law student]"It is really important for us all to understand that this is not one person who went crazy and made 'funny, outrageous statements.'This is evidently a statement of our political commentators who think that it's acceptable in today's society to say these things about women."FOR NOW, LIMBAUGH HAS THE SUPPORT OF CLEAR CHANNEL'S PREMIERE RADIO NETWORKS. THE COMPANY HAS DECLINED TO SAY HOW MUCH REVENUE IT STANDS TO LOSE FROM ADVERTISER DEFECTIONS.[SIGOUT/REPORTER, LOCATION, ASSOCIATED PRESS](****END****) ANCHOR VOICE: -------------------------VIDEO PRODUCER: ---------------------------VIDEO SOURCE: -----------------------VIDEO APPROVAL: ----------------------------VIDEO RESTRICTIONS: ----------------------------------MARKET EMBARGO (S): --------------------------------SCRIPT/WIRE SOURCE: