US Health Group Compares Soft Drink Industry to Big Tobacco

Coca-Cola and Pepsi's social responsibility campaigns are misleading and divert attention from the health risks of their products, a medical journal says.

Published

11 months ago

Categories

Finance, Business, Health

Topics

Health

Places

United States of America, New York

Companies

Pepsico, Inc., Coca-Cola Amatil Limited

Tags

soft drinks

Transcript

the u s health organization has soft drink companies and insight's making a bold comparison of boundaries a few eyebrows it's comparing big pop for big tobacco now on the major tells us why on a sweltering day in downtown toronto there is nothing easy here brown and his body buddy thyssen might be better than gulping down and high school injuring his blessing for that but that's not water there it doesn't make it sugar packed hall teams are among the biggest consumers of the fact that you know fueled the concern over soft drinks and obesity and the issue recently in the spotlight thanks to a proposed crackdown on super size drinks in new york now a new study released by an american nonprofit health research group is upping the stakes by comparing the soft drink industry two big tobacco edition beers and reshape the public health advocates who co authored the study in a large paper explores the parallels between these two industries use and in a similar marketing tactics jane's says the more sugary beverages are implicated in the obesity crisis the more soft drink companies are using elaborate socially conscious marketing campaigns two deflect criticism that season the fresh project's redirected advertising dollars slated for the super bowl too charitable ventures take the change says that similar to ones used by big tobacco he backed festivals and sporting events to rally popular support years ago canadian marketing group alan middleton says there's no doubt it's about generating positive buzz but that's where the similarity ends all they doing it too need to home these both effects which is that where i disagree with you also point out in the military would expect to go through the canadian beverage association points out another difference i like big tobacco it says the industry openly address is public health concerns vintage industry has introduced a e all the literally hundreds of other low wage no cattle products of which is removed millions of calories from canadians died the industry also argues that pop in moderation isn't harmful but not only appointed xavier harris agrees with that bonds were little bit about you know when you need a cbc news toronto sure sugar is the big culprit in soft drinks so just how much sugar is in some of your favorite foods two tablespoons of peanut butter contain just over half a teaspoon of sugar ketchup is much sweeter with two teaspoons of sugar in the same amount one large banana has for a quarter teaspoon passes for pop one can of coca cola has taken a half teaspoons of sugar but orange juice is almost a sweep of the same amount contains eight and a quarter teaspoon