Star Wars and Angry Birds Go on a Play Date

Hasbro is set to release toys based on the popular game franchise Angry Birds.

Published

8 months ago

Categories

Technology, Finance

Topics

Apps

Companies

Rovio Entertainment, Hasbro Inc.

Tags

angry birds, star wars

Transcript

Just in time for the holiday season, toy company Hasbro is bringing the Star Wars edition of Angry Birds to toy store shelves. The American company has joined forces with LucasFilms, the owner of the Star Wars brand and Rovio Entertainment, the makers of Angry Birds, to produce and distribute a new toy line. Ten pieces divided into three categories will be launched at the beginning of November. Included will be At-At-Attack Battle Game based on the Angry Birds Star Wars game. In addition, the company's Jenga and Koosh brands will be revamped for the series. Hasbro Inc. will launch the second phase of the line in 2013.