007 Recruits Visitors to Britain

Visit Britain is using the Bond franchise to help boost tourism in England.

Published

7 months ago

Topics

Europe

Places

United Kingdom

Transcript

James Bond gets into the tourism business. 'VisitBritain' has launched its biggest ever campaign centered around the release of the new Bond movie "Skyfall." The tourism body is rolling out a movie ad with archive clips from all six secret agents. The footage is intercut with shots of various British cities and countryside views. The promotion will be shown in theaters in key inbound markets like Australia, Brazil, Germany and the U.S.