In Japan, KFC Fast Food Is a Christmas Tradition

In Japan, where turkeys won't fit most ovens, KFC fried chicken has managed to market itself as a Christmas tradition since the 1970s, and every year gigantic queues form in front of restaurants of the American fast-food chain.

Published

5 months ago

Categories

World

Topics

Seriously?

Places

Japan, Kentucky, Tokyo

Companies

Kfc,Ltd.

Transcript

SHOTLIST: TOKYO, DEC 20 AND 24, 2012, SOURCE: AFPTV - VAR KFC SOUNDBITE 1 Naomi Hisamoto (women), KFC Japan spokeswoman (Japanese, 26 sec): "In 1971, since there was no turkey in Japan, foreigners went to Tokyo’s first KFC to celebrate Christmas with friends. So we had the idea to launch the campaign ‘For Christmas, eat Kentucky!’ Well, it worked." - VAR KFC SOUNDBITE 2 Mayumi Kono (woman), KFC customer (Japanese, 11 sec): "We are not used to eating turkey here. That’s why for Christmas, we always eat chicken instead. It’s really good!" - VAR KFC SOUNDBITE 3 Ayano Nakaya (woman), KFC customer (Japanese, 8 sec): "I booked in advance because every year, Christmas menus are sold out. I don’t want to ruin the family party." - VAR KFC SOUNDBITE 4 Tomomi Terai (woman), KFC customer (Japanese, 5 sec): "KFC has a Christmassy image -- everyone goes there for Christmas." - VAR KFC ///