BlackBerry CEO: 10 Just the Start

BlackBerry CEO Thorsten Heins explains why the company's new devices will make CIO's want to come back and defends the later-than-expected US launch of the BlackBerry 10 phones.

Published

4 months ago

Categories

Finance

Topics

Markets, Technology

People

Thorsten Heins

Places

United States of America

Companies

Research In Motion Ltd

Tags

blackberry

Transcript

Reuters Bobbi Rebell caught up with BlackBerry CEO Thorsten Heins after he launched the new BlackBerry 10 and revealed the company will no longer be called Research in Motion. She began by asking him how will he bring back former users using new global creative director and recording artist Alicia Keys.