China's Qoros Makes Debut at Geneva Auto Show

The new Chinese automotive brand Qoros presented its first series production vehicle, the Qoros 3 Sedan, at the Geneva International Car Show Tuesday. Qoros aims to target Chinese and European customers, and sees the crisis in the EU as an opportunity for growth: "European customers are now looking for value and content."

Published

4 months ago

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Technology

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Auto

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China, Switzerland, Geneva

Transcript

SHOTLIST: GENEVA, FEBRUARY 5, 2013, SOURCE: AFPTV SOUNDBITE 1 Cristiano Carlutti (man), Sales Manager of Qoros for Europe and the Middle East (French, 15 secs): " We have 22 countries represented in the management, the design was done in Germany in our German design center. This has allowed us to develop a product with attention to detail, attention to quality which is typically European. " [French]: "Nous avons 22 pays représentés dans le management, le design a été fait en Allemagne dans notre centre de design en Allemagne. Cela nous a permis de développer un produit avec une attention au détail, une attention à la qualité qui est typiquement européenne." SOUNDBITE 2 Cristiano Carlutti (man), Sales Manager of Qoros for Europe and the Middle East (French, 16 secs): "In fact, we believe this is exactly the right moment for this car, because the crisis in Europe is an opportunity. European customers will be looking for value and content. This car is not a low-cost car, this is a car of content, and quality with a competitive price. " [French]: "En fait, nous pensons que c'est exactement le bon moment car la crise en Europe c'est une opportunité parce que la clientèle européenne va à la recherche de valeur, de contenu. La voiture c'est pas une voiture low-cost, c'est une voiture de contenu, de qualité, avec un prix compétitif." - VAR of Asian journalists at press conference - VAR of the press conference, cars unveiled in the presence of representatives of the group Qoros