Friskies is making Grumpy Cat the star of its latest commercial campaign, betting the internet sensation's well-known pout will help sell cat food. Jen Markham explains why this is just the latest example of a big company using internet stars in commercials.
- Published
- 3 months ago
- Categories
- Technology, Finance, Seriously?
- Topics
- Internet, Finance, Seriously?
- Companies
- Friskies
