The success of a quarterback is essential for a team to go to the playoffs and then eventually to the Super Bowl. Nicholas Colas, Chief Market Strategist at ConvergEx says the same principle can be applied to the corporate world. A top quality CEO will guarantee that a company will be a formidable competitor. They are also the first to be blamed for any problems resulting in the short life spans for CEO's. This is also why companies like Microsoft take time to make their decision.